Case Study: Alliant Credit Union boosts commercial lending visibility with Akrete

Alliant Credit Union boosts CRE visibility with Akrete in 2019 and beyond

Alliant Credit Union, one of the nation's largest credit unions, needed to build its reputation as a leading provider of commercial mortgages. They partnered with vendor Akrete to launch a national public relations campaign to increase visibility among commercial real estate professionals.

Akrete implemented a comprehensive PR program that included securing media placements, producing a "Behind the Deal" video series, and amplifying content on LinkedIn. This strategy significantly boosted brand visibility for Alliant, resulting in direct business impact through inbound calls and meeting requests from mortgage brokers and loan trading partners.

Alliant Credit Union