Case Study: Whittaker’s creates a luxurious online chocolate experience with AKQA

Whittaker’s boosts visitor uptake 50% with AKQA

AKQA partnered with Whittaker’s, New Zealand’s most trusted chocolate brand, to create a luxurious and evocative online presence that would reflect the quality of its products and connect with chocolate lovers globally.

The solution was an immersive website that brings the chocolate to life through crisp photography and 2D/3D artwork, detailing the beans-to-bar journey and allowing users to filter products. The project, which included locale-specific sites, significantly increased engagement. AKQA's work drove a 50% rise in visitors, 1.8 million views, 20,000 new subscribers, and a 40% rise in engagement, successfully planning for a future global e-commerce phase.

Whittaker’s