Case Study: WebEx achieves a more inclusive, flexible brand identity with AKQA

WebEx builds a flexible new brand system with AKQA, creating 3.7k assets

The customer, WebEx by Cisco, faced the challenge of creating a new visual identity that would reflect and encourage a new era of inclusive hybrid work for its unified communication platform. The vendor, AKQA, was engaged to develop a branding system that would communicate warmth and welcome humanity while supporting the platform's universal appeal.

AKQA designed a comprehensive and fluid visual identity system based on principles of being seamless, vibrant, focused, and personalized. The centerpiece is a new logo representing remote collaboration, supported by a new color palette, typography, iconography, and motion principles. The impact was significant, with AKQA delivering over 3,700 system assets and a 200+ page brand guideline, all executed remotely with 48 people involved internationally.

WebEx