Case Study: Warner Music Australia boosts e-commerce engagement with AKQA

Warner Music Australia boosts organic click-through-rate 20% with AKQA

Warner Music Australia, a major music entertainment company, faced the challenge of an outdated online store hindered by legacy technology and limited customer insights, which prevented it from being the go-to destination for music fans. To address this, they partnered with vendor AKQA to revamp their digital e-commerce experience.

AKQA implemented a redesigned Shopify store featuring an optimized and seamless user experience with large artist imagery and robust tracking via an upgraded Shopify Web Pixel. The solution successfully boosted sales and customer insights, resulting in an eightfold increase in mailing list sign-ups, a 20% rise in organic click-through rate, and a 19% improvement in average search rankings within just two months of launch.

Warner Music Australia