Case Study: Volvo boosts configurations and leads with AKQA's Car Configurator

Volvo increases completed configurations by 45% with AKQA

Volvo Cars needed a next-generation car configurator to support its new model launches and reinforce its premium brand positioning. Their challenge was to create an easy, fast, and inspiring digital tool for customers and dealerships to configure vehicles, accessories, and services, aiming to boost sales volume. AKQA was engaged to develop this solution.

AKQA delivered a modular, multi-platform car configurator designed to work across all digital channels, including an innovative version for Facebook Canvas. The solution featured new CG art direction to enhance the vehicles' appeal. This configurator, launched in 50 markets, increased completed configurations by 45%, lead generation by 29%, and test drive requests by 58%, significantly strengthening Volvo's online sales funnel and brand experience.

Volvo