Case Study: The Coca-Cola Company connects Gen Z through music with AKQA's Coke Studio platform

The Coca-Cola Company boosts Coke Studio engagement with AKQA, driving 4 million visits in 14 weeks

The Coca-Cola Company sought to engage Generation Z through shared musical experiences and elevate its Coke Studio platform to become a leading presence in North America. To address this challenge, they partnered with the vendor AKQA.

AKQA collaborated to rebrand Coke Studio and develop a dynamic digital platform. The solution used QR codes on packaging and at points-of-sale to grant access to exclusive content, prizes, and concert tickets, creating a portal for musical discovery. This strategy successfully connected with a new generation, resulting in 1.2 million QR codes scanned and a 3.3% conversion rate during the campaign. AKQA's work drove a 51% year-over-year increase in engagement for the program.

The Coca-Cola Company