Case Study: Société Générale predicts Rugby World Cup outcomes with AKQA’s Omikuji Rugby

Societe Generale reaches 145.4 million impressions with AKQA’s Omikuji Rugby

AKQA partnered with Societe Generale to address a key marketing challenge during the Rugby World Cup. As a sponsor, the bank needed to rise above the intense noise of real-time event marketing, where many brands communicate simultaneously, making it difficult for any single message to be heard.

The solution was Omikuji Rugby, a predictive animated manga series for social channels. AKQA created this series by analyzing historical tournament data to forecast match outcomes, releasing episodes overnight. This innovative campaign achieved a 61% prediction accuracy rate and generated 145.4 million impressions on Societe Generale's Instagram.

Societe Generale