Case Study: SKIMS achieves faster, more scalable app growth with AKQA

SKIMS improves load speed by 80% with AKQA

SKIMS faced the challenge of its highly coveted product drops selling out extremely fast, leaving its fan base yearning for ways to get early access and avoid missing out. To solve this, SKIMS required a new platform that could reward purchasing behavior and encourage a deeper brand connection. They partnered with the vendor AKQA for a digital product solution.

AKQA delivered a comprehensive app build for SKIMS, focusing on performance and a user-centric design. The solution included a new app-exclusive loyalty program, a scalable design system for efficient content management, and enhanced accessibility features. This resulted in a significant measurable impact, including support for 10,000 concurrent users, an average load speed of less than one second during peak traffic, an 80% reduction in load time, and a 4.7 App Store rating.

SKIMS