Case Study: Sephora celebrates inclusive British beauty with AKQA

Sephora reaches 133 million impressions with AKQA

The customer Sephora partnered with the vendor AKQA to champion inclusivity and connect with the unique, fluid nature of British beauty consumers in the UK market.

AKQA crafted a large-scale visual experience and campaign titled "Express All of You" to celebrate the multifaceted identities of individuals. The solution included dynamic digital out-of-home placements, bespoke 3D billboards in Piccadilly Circus, and content across social media platforms. This campaign achieved a significant measurable impact, generating 133 million impressions across 850 locations in the UK.

Sephora