Case Study: Sennheiser achieves higher conversions and cart growth with AKQA's flagship headless commerce experience

Sennheiser boosts conversion rate 136% with AKQA

Sennheiser, a premium audio equipment manufacturer, faced the challenge of engaging a new audience of audio enthusiasts who desired rich lifestyle experiences while staying true to their core identity of German engineering. To connect with this audience, they partnered with vendor AKQA to shift towards a direct-to-consumer model that balanced storytelling with technical craft.

AKQA designed and scaled a headless e-commerce flagship website for Sennheiser. The MACH architecture solution, built with Hygraph CMS, Shopify Plus, and Netlify, prioritized a premium front-end experience with features like 3D product discovery and a smart comparison tool. This resulted in a 136% increase in conversion rate, a 164% growth in average customer value, and the tool alone now directs 5% of all online sales.

Sennheiser