Case Study: Science Gallery Melbourne deepens visitor engagement with AKQA’s FIELDS AI conversations

Science Gallery Melbourne launches FIELDS with AKQA at first permanent exhibition space

AKQA developed an AI-facilitated platform called FIELDS for Science Gallery Melbourne. The gallery serves a curious audience that values active participation and sought to deepen visitor engagement by transforming the traditional exhibit experience into a more collaborative and ongoing dialogue.

The solution leveraged OpenAI's GPT-4 to transform visitor responses into new questions for subsequent guests, creating a dynamic conversational layer around the artworks. Implemented by AKQA, FIELDS became a fundamental part of every exhibition, increasing visitor satisfaction and fostering a community, while demonstrating a unique application of AI to enhance the gallery's core experience.

Science Gallery Melbourne