Case Study: Ørsted pushes down barriers to greener energy with AKQA

Ørsted drives 53% social share of voice with AKQA

AKQA partnered with Ørsted, a Danish energy company, to address the challenge of complex policies and opaque processes that were hindering progress towards a greener energy future. The goal was to engage policymakers and industry leaders at the Wind Europe event, pushing them to rethink and reshape the path to green energy.

The solution implemented by AKQA was an interactive maze, created in collaboration with Universal Design Studio, which physically represented these barriers. Visitors could choose to push them down to open a shorter path. This campaign attracted over 800 visitors, including energy ministers and the King of Denmark, and led to more than 1,350 downloads of a key white paper. AKQA's work resulted in Ørsted achieving a 53% social media share of voice and double the average video completion rate, making them one of the most visible companies at the event.

Ørsted