Case Study: Porsche Motorsport creates a digital home for fans with AKQA

Porsche Motorsport boosts engagement to 72.0% with AKQA

The customer Porsche Motorsport faced the challenge of making its motorsport division more accessible and engaging for a new generation of fans, as the sport's digital experiences were outdated and complex. The vendor AKQA was engaged to create a new digital home that could capture the emotion and speed of Porsche while simplifying the experience without diluting its essence.

AKQA designed and launched the Porsche Motorsport Hub, a platform built on a MACH framework for peak performance and responsiveness. This solution transformed the digital experience into an immersive, always-on destination. The results were significant, with a 645% year-on-year surge in users and a 673% increase in page views during the Le Mans race, successfully setting a new standard for motorsport brands.

Porsche Motorsport