Case Study: Partners Life improves life insurance advice and boosts premiums with AKQA’s Evince

Partners Life boosts disability income benefits by 61% with AKQA

The customer, Partners Life, faced the challenge of a daunting and complex life insurance process that caused many New Zealanders to avoid it, making the country one of the most underinsured in the developed world. To address this, the vendor AKQA developed an interactive advice tool called Evince.

AKQA's solution, Evince, used visual storytelling and smart data to help customers understand their personal risk and future financial needs. This solution had a significant measurable impact, enabling a 61% increase in disability income benefits and a 36% increase in overall Annual Premium Income. The process was also drastically streamlined, reducing the average advice timeframe from 23 days to 11 days.

Partners Life