Case Study: One&Only Resorts elevates The Link into Dubai’s iconic luxury destination with AKQA

One&Only Resorts launches The Link, the world’s only horizontal skyscraper, with AKQA

The customer, One&Only Resorts, faced the challenge of establishing its new architectural landmark, The Link, as a premier lifestyle and culinary destination in Dubai. To match the innovative structure, they needed an elevated brand story and creative vision, which they tasked their vendor, AKQA, with developing.

AKQA crafted a futuristic brand identity and visual language for The Link, positioning it as a bridge to the future. The solution included a perspective-shifting cinematic film, fashion-forward editorial content, and a fully integrated 360-degree campaign. This approach successfully established The Link as a rising sensation and a captivating destination, generating significant media coverage in outlets like The Hollywood Reporter, Dezeen, and CNN.

One&Only Resorts