Case Study: Nissan revolutionises car configuration with AKQA’s Oculus Rift VR experience

Nissan queues young drivers for up to 70 minutes with AKQA's Oculus Rift IDx VR experience

AKQA partnered with Nissan to address the challenge of re-engaging a new generation of drivers and giving them a voice in the car design process, an area where they previously had no input.

The solution was the Nissan IDx experience, developed in partnership with Oculus Rift. This virtual reality platform allowed users to configure a car design using their eyes to interact. The installation was a major success at the Tokyo Motor Show, with visitors queuing for up to 70 minutes and spending an average of seven minutes using it. AKQA's solution provided Nissan with valuable real-time insights and the most popular user-generated designs are being turned into real concept cars.

Nissan