Case Study: Nike launches Phantom GX with AKQA

Nike launches Precision On Point with AKQA, driving 500,000+ Instagram likes and 550,000+ TikTok views

The customer Nike partnered with the vendor AKQA to transform the traditional launch of their new Phantom GX soccer boot into a significant cultural event. The challenge was to create an unmissable experience that would effectively showcase the boot's innovation and its positioning as the premier product for precision play and goalscoring.

AKQA created the "Precision on Point" event series in Manchester and Barcelona. The solution involved disruptive events featuring elite athletes Erling Haaland and Alexia Putellas, product trials, interactive challenges, and customisation zones, all themed around precision. This approach generated over 550,000 views on TikTok and more than 500,000 likes on Instagram. The campaign by AKQA successfully solidified Nike's leadership in athletic performance and left a resonant legacy with both attendees and a massive online audience.

Nike