Case Study: Nike inspires runners with personalized films from AKQA

Nike inspires 100,000 members with AKQA's personalized films

Nike faced the challenge of motivating its top Nike+ members by leveraging their extensive 2014 fitness data, which included every mile run and minute trained. The vendor, AKQA, was tasked with finding a way to transform this big data from a simple record into a source of personal inspiration to help members push harder in the new year.

AKQA's solution was to create "Your Year," a campaign that generated 100,000 unique, personalized films for each member. Partnering with an illustrator, they produced over 1,500 hand-crafted animation clips that were populated by individual user data and rendered on a custom cloud server. The results were highly successful, as members were surprised, inspired, and motivated, sharing their videos online and pledging to achieve the goals identified by their data. The campaign also garnered significant media attention, sparking a broader conversation about the use of big data.

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