Case Study: Moncler achieves global reach and record-breaking views with AKQA's MondoGenius campaign

Moncler reaches 2.3 billion people with AKQA's MondoGenius event

The luxury apparel brand Moncler sought to engage a global youth audience craving new inspiration after a year of limited entertainment opportunities. Partnering with vendor AKQA, Moncler aimed to promote its Moncler Genius designer collaborations through a major digitally-led event.

AKQA developed and executed a fully integrated campaign for the Moncler Genius live event, titled MondoGenius. The solution included an anthem film, global communications across digital and physical channels, and immersive takeovers in iconic locations. The event was broadcast live across more than 30 platforms. This strategy achieved a record-breaking impact, reaching 2.3 billion people and garnering over 299 million views, including 74 million views on Weibo alone in China.

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