Case Study: mk2 creates a unified cinephile experience with AKQA

Mk2 launches unified cinema hub in under 90 days with AKQA

The customer mk2, a reference in world art-house cinema, faced the challenge of staying connected to movie lovers when Covid-19 forced its cinema doors closed. The vendor AKQA was engaged to help accelerate mk2's digital transformation and adapt to new customer behaviors by creating a unified digital experience for cinephiles.

AKQA built a complete multimedia destination and digital ecosystem, including a centralized visitor account, video on demand, payment, and a CMS, delivered in just three months with a mobile-first approach. This unified hub transformed mk2's digital offering, cutting page load time in half and providing customers universal access to art-house cinema, confirming mk2 as a leading player.

Mk2