Case Study: MediaWorks redefines live radio with rova by AKQA

MediaWorks launches rova with AKQA, featuring 130 playlists and 950 podcasts

MediaWorks, a leading New Zealand media company, faced the challenge of its ten radio brands being fragmented across individual websites, making it difficult for listeners to discover content. This also presented a fragmented market for advertisers. To address this, they partnered with vendor AKQA to create a unified digital platform.

AKQA delivered the solution, rova, a smart digital platform built using MACH services like Contentful and Algolia in a Next.js app deployed to Vercel. The platform consolidated all live radio, podcasts, and entertainment into a single hub that offers personalized recommendations. This resulted in a significant initial offering with over 950 podcasts, 14 radio stations, and extensive other content, creating a compelling, data-rich offering for both listeners and potential partners.

MediaWorks