Case Study: Lundbeck gives healthcare professionals a new perspective on brain health with AKQA’s MindArt experience

Lundbeck creates thousands of AI artworks across 4 conferences with AKQA

The customer Lundbeck, a pharmaceutical company specializing in neurological and psychological diseases, faced the challenge of making the invisible emotional impact of brain disease visible for expert neurologists and psychiatrists. The vendor AKQA addressed this by creating an experience called MindArt, which used generative AI and art to provide a new perspective on brain health.

AKQA implemented MindArt, a personalized AI-powered art experience for global pharmaceutical conferences. Attendees described their vision of brain health, and a generative AI algorithm painted a unique artwork based on their input. The solution resulted in thousands of unique artworks being created at conferences worldwide, with a high footfall conversion rate. This gave healthcare professionals a new perspective on their field, and provided Lundbeck with a scalable and nimble setup for future initiatives.

Lundbeck