Case Study: Louis Vuitton brings print magazine storytelling to digital life with AKQA

Louis Vuitton launches 15 immersive articles with AKQA

Louis Vuitton sought to extend the rich storytelling of its exclusive print magazine, The Book, into the digital realm to create a more immersive experience for its loyal customers. The challenge was to translate this printed content across digital touchpoints using innovative technology. The vendor, AKQA, was engaged to develop this solution.

AKQA extended The Book’s experience into the Louis Vuitton mobile app, creating 15 interactive articles that utilized AR, 3D, gaming, and spatialized sound. This solution included immersive features like a video game promoting sustainability commitments and drone-carried bag displays. The project successfully established a perpetual storytelling destination within the app, paving the way for the brand's future digital innovations.

Louis Vuitton