Case Study: Inflection brings Pi to the world with AKQA

Inflection welcomes 10,000+ visitors at launch with AKQA

The customer, Inflection, an AI studio, aimed to introduce its first product, Pi, a personal AI designed to be a kind and empathetic companion. The challenge was to launch this new technology to the world in a way that felt welcoming and accessible, showcasing its breadth of knowledge and emotional intelligence rather than prescribing how it should be used. The vendor AKQA was engaged to help achieve this launch.

AKQA created a multifaceted campaign titled "Hey Pi," centered around a film that premiered the AI. The solution used nine distinct voices to demonstrate Pi's range, accompanied by a playful and responsive visual of Pi's cursor that reacted empathetically to the questions asked. This was supported by a clean web experience and detailed FAQ sections to build trust. The campaign successfully drove over 10,000 new visitors at launch, creating an exciting start for the product and establishing a comforting and affirming experience for users.

Inflection