Case Study: HESTA helps women improve retirement outcomes with AKQA’s Future Planner

Hesta lifts advice reach to 98.5% with AKQA

AKQA partnered with Hesta, an Australian superannuation fund representing over 700,000 women, to address a significant challenge. Women in Australia retire with an average of 47% less superannuation than men, and Hesta's members were struggling to engage with complex retirement planning until it was often too late to make a meaningful difference.

The solution was an easy-to-use digital platform featuring an interactive Future Planner tool. Developed by AKQA using human-centred design principles, this tool provides personalized, judgement-free retirement projections and 24/7 advice. This solution dramatically increased Hesta's advice-reach from less than 1% to over 98.5% of its member base. Since its launch, over 133,187 members have used the tool, generating more than 103,930 unique retirement projections.

Hesta