Case Study: Google brings the stadium home for AC Milan fans with AKQA

Google reaches 4.7M impressions with AKQA

AKQA partnered with Google to address a challenge faced by football fans during the autumn of 2020. Due to Covid-19 restrictions preventing live attendance, supporters were unable to experience the camaraderie and excitement of the stadium, causing the sport to lose its grip on passionate followers.

The solution implemented by AKQA was an innovative experience using Google Nest devices. Partnering with AC Milan, they created an action that delivered live commentary, original chants, and exclusive content to fans' homes. An influencer campaign helped promote the experience, which generated 4.7 million total impressions and 3.1 million total interactions, successfully bringing the stadium atmosphere to supporters.

Google