Case Study: General Motors humanizes community engagement with AKQA’s Hello Billy

General Motors introduces Hello Billy with AKQA, engaging 76% of visitors

The customer General Motors faced the challenge of creating a familiar and human connection for its Durant Guild community in China ahead of its iconic import products arriving. To humanize technology and resonate with the community, they partnered with the vendor AKQA to develop an AI persona named Billy.

AKQA created the Hello Billy multi-sensory immersive experience, launching the Voice of Billy as a future AI ally. This involved a futuristic holographic space where visitors could interact with Billy through voice, touch, and motion-triggered projections. The solution resulted in thousands of engagements across two events, with 76% of visitors conversing with Billy and 100% interacting through touch, successfully introducing a trusted, evolving partner for the community.

General Motors