Case Study: Garena brings Free Fire to life with AKQA’s AR Airdrop campaign

Garena delivers 1,251,427 Airdrops across 1083 cities with AKQA

The games developer Garena sought to give back to fans of Free Fire, its hit mobile game in Brazil. Partnering with vendor AKQA, the challenge was to create a unique real-world experience for its vast and dedicated player community.

AKQA developed an innovative augmented reality (AR) app called The Real Airdrop. It turned the game's signature airdrop mechanic into reality by using geolocation and live flight data, allowing players to point their phones at the sky to capture virtual items when a digital plane flew over. The campaign registered two million users, distributing 1,251,427 airdrops across 1,083 cities in Brazil.

Garena