Case Study: FRED achieves real-time virtual try-on conversion gains with AKQA

FRED launches real-time 3D Virtual Try-On with AKQA in 6 months, boosting conversion 57%

AKQA partnered with FRED, a luxury jewelry Maison, to address the challenge of configuring its signature Force 10 bracelet online. With thousands of possible combinations, the existing online experience made it difficult for customers to visualize and create their ideal piece of jewelry.

To solve this, AKQA developed a high-end, web-based real-time 3D configurator in partnership with Haptic media. The solution used advanced 3D modeling and machine learning for markerless wrist tracking, allowing users to virtually try on the bracelet directly from a web browser without an app. This innovative technology, rolled out within six months, resulted in a +57% conversion rate for FRED.

FRED