Case Study: Fonterra connects global customers with an immersive digital farm-to-plate experience from AKQA

Fonterra reaches 16K virtual visitors in 135 countries with AKQA

Fonterra, the world’s largest dairy exporter, historically relied on face-to-face farm visits to drive sales. The pandemic halted this critical activity, creating an urgent need for a virtual alternative to connect with global customers. The digital innovation agency AKQA was engaged to address this challenge.

AKQA created "Visit Fonterra," an immersive digital experience that allows customers to explore Fonterra’s complete farm-to-plate supply chain from anywhere. The solution became a permanent business asset, attracting 16,000 virtual visitors from 135 countries. Due to its success, AKQA’s platform was adapted for employee inductions, trade shows, and a Mandarin version for Chinese audiences.

Fonterra