Case Study: Elton John launches The Lockdown Sessions with AKQA

Elton John’s The Lockdown Sessions hits number one with AKQA

The customer was musician Sir Elton John. The challenge was to launch his collaborative album, "The Lockdown Sessions," which was recorded remotely during the pandemic, in a creative and engaging way that captured the project's themes of connection and artistic liberation. The vendor, AKQA, was engaged to develop a creative marketing solution for the album launch.

AKQA developed a creative launch strategy centered around a whimsical Zoom call that united all the album's collaborators, which was promoted via a WhatsApp chat to build anticipation. The vendor also created a suite of animated visual assets tailored for each featured artist to share on social media, maintaining the album's distinct aesthetic. This solution by AKQA helped propel the album to number one on the Official UK Albums Chart, while two singles from it also reached number one, generating significant positive media coverage.

Elton John