Case Study: Eco Outdoor accelerates global digital growth with AKQA

Eco Outdoor builds a scalable digital experience with AKQA

Eco Outdoor, an Australian-founded global brand offering natural architectural surfaces and outdoor furniture, faced the challenge of scaling its business into new markets without physical showrooms. They needed a digital experience that could deliver the same level of inspiration and service as their in-person showrooms to support their global growth, leading them to partner with digital transformation vendor AKQA.

AKQA developed a new digital strategy and replatformed Eco Outdoor's website onto a streamlined, headless technology stack. This new foundation included a responsive website and a custom design system, enabling better content sourcing and client communications. The results set the stage for sustained global expansion, providing greater audience segmentation through data and empowering Eco Outdoor's staff with greater autonomy and a flexible platform for future enhancements.

Eco Outdoor