Case Study: Delta Air Lines elevates the travel experience with AKQA

Delta Air Lines transforms travel with AKQA, driving 1 billion Fly Delta visits in 2023

The customer, Delta Air Lines, sought to redefine travel in the digital age and elevate customer experience to build brand loyalty. They partnered with the vendor, AKQA, to develop and continually improve the Fly Delta app, their primary digital service channel.

AKQA implemented a solution focused on user empathy and smart UI, creating an app that empowers travelers with control and information. This partnership resulted in industry-first innovations, over one billion app visits in 2023 alone, and established Fly Delta as an indispensable tool that reduced the need for traditional customer service.

Delta Air Lines