Case Study: Deakin University boosts student engagement with AKQA’s virtual open day

Deakin University draws 43k visitors in 24 hours with AKQA

Deakin University faced the challenge of adapting its pivotal open day event for high school students during a time when physical campuses were closed. The university needed a new way to engage and inspire prospective students digitally, meeting changing customer desires for accessible and interactive online experiences. They partnered with the vendor AKQA to reimagine this touchpoint.

AKQA created an immersive virtual open day hub featuring live Q&As, 1:1 sessions with coordinators, and virtual tours with gamification. This solution set a new record for Deakin's open day attendance, with 43k unique visitors and a 76% increase in traffic. The event was Deakin's largest student acquisition event, successfully mobilizing over 1,000 staff and receiving 100% positive feedback, setting a new standard for accessibility.

Deakin University