Case Study: De Beers Forevermark ignites a ripple of engagement with AKQA’s Avaanti launch

De Beers Forevermark lifts Instagram engagement 1.1x with AKQA

The customer, De Beers Forevermark, sought to redefine retail and launch a new jewelry collection that embodied the power of women to create change. The vendor, AKQA, collaborated on the project from the product concept through to the launch experience.

AKQA developed a comprehensive launch strategy for the Forevermark Avaanti™ collection, which included product design, naming, and a multi-channel campaign featuring TV, social content, and a virtual store. The campaign resulted in strong social media performance, with engagement rates 1.1x higher on Instagram and 1.2x higher on Facebook compared to the brand's other campaigns.

De Beers Forevermark