Case Study: DbyD achieves a more sustainable eyewear brand identity with AKQA

DbyD refreshes global eyewear brand across 40 countries and 7,200 stores with AKQA

AKQA partnered with DbyD, a provider of durable eyewear, to address the challenge of consumerism and waste in the industry. The customer's goal was to promote a progressive outlook focused on consuming fewer but finer products, moving away from a culture of buying more and using less.

The solution implemented by AKQA was the creation of a comprehensive "We Do More With Less" brand platform, including a fresh identity, experience principles, and communications that reflected a philosophy of minimalism. This was applied across all touchpoints, from an energy-saving website to in-store materials. As a result of AKQA's work, DbyD launched this new identity worldwide, leveraging GrandVision's scale across 40 countries to minimize environmental impact.

DbyD