Case Study: Coca-Cola creates shareable festive greetings with AKQA’s Treecording

Coca-Cola drives 1 million+ visits with AKQA's Treecording

The customer, Coca-Cola, sought to create an immersive digital experience for Christmas that embodied its new Real Magic platform and brought people closer together during the festive season. The vendor, AKQA, developed a solution to meet this challenge.

AKQA created the Treecording, a tool that uses 3D design, augmented reality, and sound-reactive programming to turn voice recordings into unique, shareable virtual Christmas trees. This solution resulted in over one million unique visits and an exceptional 143% share rate, successfully helping friends and family connect with personalized greetings across South America.

Coca-Cola