Case Study: Coca-Cola achieves a 250% increase in app downloads with AKQA

Coca-Cola boosts app downloads by 250% with AKQA

Coca-Cola sought to evolve its flagship digital app to expand its audience and accelerate its focus on digital consumer experiences. The vendor AKQA was engaged for a major redesign to address this challenge.

AKQA’s solution was a playful and accessible design refresh, built on the iconic red and white contrast of the Coca-Cola brand. The redesign removed the registration requirement to explore the app and introduced fluid motion and simple navigation. This approach resulted in a 250% increase in app downloads year over year, signaling a successful step in Coca-Cola’s larger digital transformation.

Coca-Cola