Case Study: Choose Love raises £2.5m for refugees with AKQA’s Love Without Borders e-commerce relaunch

Choose Love raises over £2.5m with AKQA

The customer is Choose Love, a grassroots organization that supports refugees. Amidst Covid-19, their challenge was the disruption of critical in-person holiday fundraising events, which risked leaving refugees without essential winter supplies.

To solve this, AKQA reimagined Choose Love's e-commerce store into a 24/7 virtual fundraising platform with a new visual language and improved functionality, including the new option of personalized e-cards. This solution, supported by PR and social media, raised over £2.5 million, funded over 107,000 essential items, and significantly grew their online community, giving AKQA's client lasting confidence in digital fundraising.

Choose Love