Case Study: Champs Sports stands out in shoe launches with AKQA's Secure The Bag game

Champs Sports launches Secure the Bag with AKQA and keeps fans playing across social feeds

The customer, Champs Sports, faced the challenge of making its shoe releases stand out on social media, where hundreds of similar launches occur weekly and easily get lost in users' feeds. The vendor, AKQA, was engaged to develop a solution to this problem using an innovative digital campaign.

AKQA created an addictive mobile web game called "Secure The Bag: DJ Khaled and the Time-traveling Jet Ski" to launch a new Timberland boot. Leveraging DJ Khaled's social media presence, the campaign encouraged repeat interaction and sharing. The solution successfully made the launch stand out, as fan engagement caused the game to bubble to the top of social media pages across the country.

Champs Sports