Case Study: Carlsberg achieves a faster, award-winning digital experience with AKQA

Carlsberg’s new platform is 6x faster with AKQA

The customer, Carlsberg, a global brewery with a long history of innovation, partnered with the vendor AKQA. Their challenge was to transform their digital presence to better communicate their founding ethos of "brewing for better beer and a better tomorrow" and to share their expertise and history of revolutionary betterments with the world.

AKQA implemented a solution that transformed Carlsberg.com into a new online platform. This included using bespoke Google Snippets to answer the top beer queries in every country, leading users from search to discovery. A modular system presented Carlsberg's stories across all devices and regions. The results were significant; the new platform was six times faster than the competition, setting a new industry benchmark. It also won top honors, including a triple win at the 2019 CSS Design Awards and a medal at the 2019 Lovie Awards, successfully crystallizing Carlsberg's ambition and integrity.

Carlsberg