Case Study: Carlsberg elevates the visitor experience with AKQA

Carlsberg boosts online ticket sales from 6% to 60% with AKQA

AKQA partnered with Carlsberg to address a challenge at the brand's historic Copenhagen brewery location. The customer needed a new visitor centre experience that lived up to the company's illustrious legacy and founder's ethos of pursuing better in all things.

The solution AKQA implemented was an innovative, digitally-enhanced visitor journey called the Home of Carlsberg. It featured a bespoke online ticket system with dynamic pricing, augmented wristbands using Radio Frequency Identification, and a digital exploration of the world's largest collection of unopened beer. As a result, online ticket sales surged from 6% to 60%, cross-sales increased from 10% to 25%, and visitor data collection rose from 2% to 20%.

Carlsberg