Case Study: Bowmore achieves elevated luxury status with AKQA

Bowmore boosts price per litre by 50% with AKQA

Bowmore, a single malt Scotch whisky brand, faced the challenge of translating its product's inherent complexity into a compelling brand platform to stand out in a competitive luxury market. They partnered with the agency AKQA to move from simply describing tasting notes to creating immersive experiences that could foster a deeper emotional connection with discerning audiences.

AKQA developed the "Layers of Infinite Flavour" brand platform, translating Bowmore's multi-layered character into a unified visual and experiential language. This included a prestigious collaboration with Aston Martin, exemplified by the limited ARC-54 decanter. The work drove a 50 percent increase in price per litre and successfully cemented Bowmore's elevated status in the luxury tier.

Bowmore