Case Study: Bethesda Softworks builds Starfield’s universe and drives fan engagement with AKQA

Bethesda Softworks makes Starfield a 1,000-world universe with AKQA

Bethesda Softworks, the video game publisher, collaborated with the agency AKQA to launch its new game Starfield. The challenge was to establish this new franchise in a saturated genre and prove it was a worthy evolution of Bethesda's legacy of immersive game worlds.

AKQA developed a comprehensive content campaign to build the Starfield universe. This included animated short films, behind-the-scenes developer series, a digital community program, and social content, all culminating in a major deep-dive presentation. The campaign generated millions of views and significant press coverage, helping to make Starfield Bethesda's biggest release of all time.

Bethesda Softworks