Case Study: Ascend boosts traffic and inquiries with AKQA's website redesign

Ascend boosts traffic and sales inquiries with AKQA

AKQA partnered with Ascend, a leading independent clinical testing company, which had recently opened a state-of-the-art lab facility. Their challenge was that the company's outdated website no longer reflected its advanced, innovative brand, hindering efforts to both expand its customer base and recruit new talent.

The solution from AKQA involved a comprehensive website redesign that included an on-site shoot to capture dynamic video and still assets of the lab in action. They created a component-based design system for future flexibility, with new copy and illustrations to articulate Ascend's value and dedicated careers pages to attract talent. As a result, AKQA delivered a modern and engaging site that saw an immediate increase in traffic and sales inquiries upon launch.

Ascend