Case Study: Alfaparf Group achieves a more personalized hair care experience with AKQA

Alfaparf Group boosts page views 90% with AKQA

AKQA partnered with Alfaparf Group, a beauty company housing 11 distinct hair care brands, to address a digital challenge. The customer faced a cluttered online landscape where consumers, despite having more information, found it difficult to get personalized advice and had to visit multiple sources, losing the tailored experience of a physical salon.

The solution involved AKQA redesigning and unifying the digital presence for all 11 brands under a conversational concept, creating a modular website system that fostered connections between people and professionals. This new platform made it easy to find products and advice. As a result, the flagship site alfaparfmilano.com saw a 79% increase in traffic, an 82% increase in interactions, and a 90% increase in page views, significantly engaging new audiences.

Alfaparf Group