Case Study: StreetLight Data Improves Pipeline Predictability with Akoonu

How StreetLight Data Improved Pipeline Predictability with Akoonu

StreetLight Data, a provider of on-demand transportation analytics, faced challenges in scaling its enterprise sales due to a lack of process and an overly product-focused approach that neglected buyer needs. To build a more predictable pipeline, they partnered with Akoonu to implement a buyer-centric, data-driven sales strategy directly within Salesforce.

By integrating Akoonu, StreetLight Data established a defined sales process and gave reps better access to buyer insights and deal signals. This solution promoted accountability and improved buyer focus. The measurable results included a 20% faster sales rep onboarding process and significantly improved pipeline predictability and forecast accuracy.

StreetLight Data

Shirin Oshidari

Vice President