Case Study: Vaseline achieves higher engagement with AKOOL talking avatars

Vaseline boosts engagement 2–3x with AKOOL talking avatars

The customer Vaseline Indonesia faced the common marketing challenge of newsletters and community updates being skimmed or ignored in favor of more engaging video content. They partnered with the vendor AKOOL and utilized its talking avatars service to transform their text-based communications into personal video messages.

AKOOL's solution enabled the creation of lifelike digital avatars that could deliver personalized video greetings. For the campaign, a digital ambassador named Febby greeted users by name, which significantly spiked engagement. Users reported a stronger connection to the brand, demonstrating the solution's success in humanizing their updates and driving meaningful interaction.

Vaseline