Case Study: Off-White boosts engagement and pre-orders with AKOOL Streaming Avatars

Off-White - Customer Case Study

Off-White needed a launch experience for its new fashion line that was innovative and personal to stand out and reflect its brand identity. The company partnered with vendor AKOOL to utilize its streaming avatar technology, moving beyond traditional lookbooks and runway shows.

AKOOL implemented interactive virtual stylist avatars that engaged customers in real time, explaining the collection and offering styling tips. This solution resulted in 50,000 interactions during launch week, a 17% increase in pre-orders, and high customer satisfaction, with 32% of shoppers citing the avatars as their favorite part of the campaign.

Off-White