Case Study: Coca-Cola boosts engagement with AKOOL’s face-swap gaming experience

How Coca-Cola Transformed Gaming with AKOOL The ‘Ultimate You’ Experience

Coca Cola sought a unique and immersive way to promote their new 'Coca-Cola Ultimate' flavor, challenging themselves to create a browser-based game where consumers could see their own faces integrated into a virtual character. To achieve this realism, they partnered with the faceswap technology vendor AKOOL to develop an engaging experience that maintained the fidelity and authenticity of user images.

AKOOL implemented its state-of-the-art faceswap technology to create the 'Ultimate You' game, which seamlessly blended players' photos with in-game characters. The campaign was a tremendous success, driving significant game participation and social media sharing. This innovative strategy generated a ripple effect of increased brand engagement and successfully bolstered the launch of the new product.

Coca Cola